Privacy Policy

This website uses functions of the web analytics service Google Analytics. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics uses so-called “cookies”. These are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.

Google Analytics cookies are stored on the basis of Art. 6(1)(f) GDPR. The website operator has a legitimate interest in analysing user behaviour in order to optimise both its web offering and its advertising.

IP anonymisation

We have activated the IP anonymisation function on this website. This means that your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website use and internet use to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data held by Google.

Browser plugin

You can prevent the storage of cookies by adjusting your browser software settings; however, please note that in this case you may not be able to use all functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

Objection to data collection

You can prevent Google Analytics from collecting your data by clicking the following link. An opt-out cookie will be set that prevents the collection of your data on future visits to this website:
Disable Google Analytics.

More information on how Google Analytics handles user data can be found in Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.

Data processing agreement

We have concluded a data processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Demographic characteristics in Google Analytics

This website uses the “demographic characteristics” function of Google Analytics. This allows reports to be created that contain statements about the age, gender and interests of website visitors. This data comes from interest-based advertising by Google and from visitor data from third-party providers. This data cannot be attributed to a specific person. You can deactivate this function at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as described under “Objection to data collection”.

We use “Google reCAPTCHA” (hereinafter “reCAPTCHA”) on our websites. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”).

reCAPTCHA is used to check whether data entry on our websites (e.g. in a contact form) is carried out by a human or by an automated program. For this purpose, reCAPTCHA analyses the behaviour of the website visitor based on various characteristics. This analysis starts automatically as soon as the website visitor enters the website. For the analysis, reCAPTCHA evaluates various information (e.g. IP address, length of time the website visitor stays on the website, or mouse movements made by the user). The data collected during the analysis is forwarded to Google.
The reCAPTCHA analyses run completely in the background. Website visitors are not informed that an analysis is taking place.

Data processing is carried out on the basis of Art. 6(1)(f) GDPR. The website operator has a legitimate interest in protecting its web offerings from abusive automated spying and from SPAM.
Further information on Google reCAPTCHA and Google’s privacy policy can be found at the following links: https://www.google.com/intl/de/policies/privacy/ and https://www.google.com/recaptcha/intro/android.html.

We use the lead generation service of Leadinfo B.V., Rotterdam, Netherlands. This identifies company visits to our website based on IP addresses and shows us publicly available information, such as company names or addresses. In addition, Leadinfo sets two first-party cookies to evaluate user behaviour on our website and processes domains from form entries (e.g. “leadinfo.com”) to correlate IP addresses with companies and improve the services. Further information can be found at www.leadinfo.com. On this page: www.leadinfo.com/en/legal/opt-out you have an opt-out option. In the event of an opt-out, your data will no longer be collected by Leadinfo.

We work with Microsoft Clarity and Microsoft Advertising to track how you use and interact with our website, using behavioural metrics, heatmaps and session replays, in order to improve and market our products and services. Website usage data is collected using first-party and third-party cookies and other tracking technologies to determine the popularity of products/services and online activities. We also use this information to optimise the website, for fraud and security purposes, and for advertising. For further information on how Microsoft collects and uses your data, please see the Microsoft Privacy Statement: https://www.microsoft.com/en-us/privacy/privacystatement

Scope of data processing

We use the open-source software tool Matomo on our website to analyse our users’ browsing behaviour. When individual pages of our website are accessed, the following data is stored:

• 3 bytes of the IP address of the user’s system
• the website visited
• the website from which the user accessed the current website (referrer)
• the subpages accessed from the website being visited
• the length of time spent on the website
• the frequency with which the website is visited
• The software runs exclusively on our website’s servers. This data is stored only there. The data is not passed on to third parties. The software is configured so that IP addresses are not stored in full; instead, the last byte of the IP address is masked (e.g. 192.168.100.xxx). In this way, it is no longer possible to link the truncated IP address to the computer accessing the site.

Legal basis

The legal basis for the processing of users’ personal data is Article 6(1)(f) of the GDPR.

Purpose of data processing

The processing of this personal data enables us to analyse our users’ browsing behaviour. By analysing the data collected, we are able to compile information on the use of the individual components of our website. This helps us to continuously improve our website and its user-friendliness. These purposes also constitute our legitimate interest in processing the data pursuant to Article 6(1)(f) of the GDPR. The anonymisation of the IP address takes sufficient account of users’ interest in the protection of their personal data.

Right to object and right to rectification

We offer our users the option to opt out of the analytics process on our website. To do so, you must follow the relevant link. This will set a cookie on your device, which instructs our system not to store your data. If you delete this cookie from your device in the meantime, you will need to set the opt-out cookie again.
Further information on the privacy settings of the Matomo software can be found at the following link: https://matomo.org/docs/privacy/.

Opt-out complete; your visits to this website will not be recorded by the Web Analytics tool. Note that if you clear your cookies, delete the opt-out cookie, or if you change computers or Web browsers, you will need to perform the opt-out procedure again.

You may choose to prevent this website from aggregating and analyzing the actions you take here. Doing so will protect your privacy, but will also prevent the owner from learning from your actions and creating a better experience for you and other users.

The tracking opt-out feature requires cookies to be enabled.

This site uses the Google Maps map service via an API. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

To use the functions of Google Maps, it is necessary to store your IP address. This information is usually transmitted to a Google server in the USA and stored there. The provider of this site has no influence on this data transmission.

Google Maps is used in the interest of an appealing presentation of our online offerings and to make it easy to find the locations we specify on the website. This constitutes a legitimate interest within the meaning of Art. 6(1)(f) GDPR.
More information on how user data is handled can be found in Google’s privacy policy: https://www.google.de/intl/de/policies/privacy/.

If you use WhatsApp to contact us, we process your telephone number, your name, and other data you provide to answer your enquiry or, if you have expressly consented, to send you promotional messages.

For sending and receiving messages via our various communication channels, including WhatsApp, we use the Superchat service from SuperX GmbH, Oranienburger Str. 91, 10178 Berlin (‘Superchat’).

The data is stored on our behalf on Superchat servers in Germany. The operator of the WhatsApp service is WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (‘WhatsApp’), a group company of Meta Platforms, Inc. (formerly Facebook). WhatsApp processes the data in accordance with its privacy policy, which you can access here. The communication content is end-to-end encrypted. If necessary, WhatsApp also collects other so-called ‘metadata’, which may contain information about the identity of the sender and recipient, as well as the telephone number, device information, and information on the use of WhatsApp (e.g. duration and frequency). WhatsApp also uses this data for its own purposes, such as improving the WhatsApp service. Further information can be found in the WhatsApp privacy policy. We have no knowledge of the details of this data processing and no influence over it. We cannot rule out a transfer to other recipients within the Meta group of companies in countries outside the EU that do not offer an adequate level of data protection (especially in the USA).

The legal basis for data processing by us is

• Art. 6(1)(b) GDPR, if the communication serves to initiate or process a
  contractual relationship;
• Your consent pursuant to Art. 6(1)(a) GDPR, if you have registered to receive the newsletter via WhatsApp
  
• as well as in all other cases our legitimate interest pursuant to Art. 6(1)(f) GDPR in processing
  your enquiry.

Insofar as processing is based on your consent, the data will be deleted as soon as you have withdrawn your consent. You can withdraw your consent at any time by sending a message with the content ‘Stop’ in the chat or an email to info@newingredients.de.

Otherwise, we delete your data as soon as the purpose of the processing no longer applies (e.g. the enquiry has been conclusively answered). If statutory retention periods prevent deletion, the data will be blocked for further use until the retention period expires.